Black Friday 2026 sneaker sales: Nike, adidas, New Balance and more, shop by shop

Nike Black Friday 2026

Nike runs its own Black Friday sale on nike.com and in the Nike app. In recent years it has opened with early access for Nike Members in the week or two before Black Friday, often with an extra percentage off sale prices at checkout, then cut prices again for Black Friday weekend. The biggest reductions tend to be on running shoes, older Air Max and Dunk colourways and clothing, with some styles at up to half price.

New SNKRS releases, draws and most Jordan retros in their release week are not part of it. The popular sizes go first, so set up your free Nike Membership and know your size before the sale opens. Upcoming pairs are on our Nike release dates page.

Black Friday deal: coming soon. Go to Nike

adidas Black Friday 2026

adidas usually opens its Black Friday sale to adiClub members first, then to everyone. Last year the members' sale came first and the discount deepened on Black Friday itself, with UK deal trackers reporting up to 60% off selected lines. adiClub is free to join.

Expect the deepest cuts on running, football and older colourways. The most wanted classics are reduced less often and sell through quickly when they are, so if a Samba or Gazelle you want drops in price, do not wait for Cyber Monday. Upcoming pairs are on our adidas release dates page.

Black Friday deal: coming soon. Go to adidas

On Running Black Friday 2026

On does not run a big site-wide Black Friday sale. Its own discounts have been on last season's styles, with up to 50% off in that section last year, while the newest models mostly stay at full price.

Shops that stock On often go further on older colourways, so a pair that is full price at On can be reduced elsewhere. If you are after one model, compare before you buy.

Black Friday deal: coming soon. Go to On Running

size? Black Friday 2026

size? is the UK sneaker shop known for its exclusive colourways and launches, part of the JD group. For Black Friday it usually reduces a wide range of trainers and clothing across Nike, adidas, New Balance and more, with the deepest cuts on older stock.

Raffled and limited launches are not part of the sale. Signing in to your size? account before the sale makes checkout quicker when the popular sizes are going.

Black Friday deal: coming soon. Go to size?

END. Clothing Black Friday 2026

END. is the Newcastle store for sneakers and designer clothing, shipping across the UK, Europe and the US. In past years its Black Friday offer has been a percentage off selected full-price lines, typically 20% to 30%, alongside its regular sale section, which goes deeper. Last year some Salomon XT-6 colourways were down by around a third.

Releases on END. Launches are drawn by raffle and are not discounted. Because END. carries designer labels as well as sneakers, it is worth checking brands you rarely see reduced.

Black Friday deal: coming soon. Go to END.

New Balance Black Friday 2026

New Balance runs its Black Friday offer on its own site, mostly through the sale and outlet sections. Last year it took up to 50% off more than 2,000 outlet items in the UK, including the 1000, 9060 and 1906R, with plenty of pairs at around 40% off.

Made in UK and Made in USA pairs are rarely discounted heavily. If the colourway you want is not reduced at New Balance, check the other shops in this guide, which set their own prices. Upcoming pairs are on our New Balance release dates page.

Black Friday deal: coming soon. Go to New Balance

Salomon Black Friday 2026

Salomon usually joins in on its own site, with the bigger cuts on trail running shoes and outdoor kit. The sportstyle pairs people wear off the trail, like the XT-6 and ACS Pro, are reduced less often there, and the popular colourways sell out first.

Shops that stock Salomon set their own prices, and some have cut XT-6 colourways for Black Friday when Salomon itself has not, so compare before you buy.

Black Friday deal: coming soon. Go to Salomon

Foot District Black Friday 2026

Foot District is a sneaker shop from Madrid that ships across Europe, with a strong range of Nike, Jordan, adidas and New Balance. It runs its own Black Friday sale, and its seasonal sales have gone up to 60% off.

Prices are in euros. If you are in the UK, check the delivery terms before you buy, as orders from the EU can carry import charges.

Black Friday deal: coming soon. Go to Foot District

When the Black Friday 2026 sales start

• Mid November: early access for members at the big brands, and the first shop sales.
• Friday 27 November: Black Friday. Most shops are on sale by now, and the biggest discounts and codes tend to land here.
• The weekend: the common sizes sell through, and some shops add extra reductions on what is left.
• Monday 30 November: Cyber Monday, the last day for most offers. Some end at midnight, others the next morning.

How to get the best Black Friday sneaker deal

• Decide before the sale. Know your size in each brand and the pairs you want, and have accounts set up at the shops. The common sizes in popular models go first.
• Join the free memberships. Nike Membership and adiClub have both had early access to Black Friday in recent years.
• Compare shops. The same shoe can be cheaper at a shop than at the brand itself. Our in stock pages show which shops have a pair and at what price. Nike and Jordan trainers already reduced are on our Nike sale page.
• Check the code rules. Some codes only work on full-price items, some only on sale items, and they rarely stack.
• Look at the resale price. A pair that still sells above retail on StockX is unlikely to be reduced, and one that is reduced below its resale price is a good buy. Our guide to retail and resale prices explains how to read them.
• Do not expect hyped releases. SNKRS draws and raffled releases are almost never part of Black Friday. For those, see the raffles that are open now.
• Read the returns policy. Many shops extend returns over Christmas, but some sale items are final sale.
• Use the real shop. Black Friday is peak season for fake sneaker sites with prices that look too good. Use the links on this page or type the shop's address yourself.