New Balance / Rich Paul 550

Agent and CEO Rich Paul shows off exactly why his influence is industry defining with his second collaborative take on the 550, inspired by youthful, all-encompassing feelings of affection. The ‘Forever Yours’ 550 combines elevated material construction with a palette of purple, pink, and navy blue. The 550’s standard leather upper is swapped out for suede, rendered in a soft yet striking shade of purple. This soft, luxurious approach to the 550’s classic court style is rounded out with graphics featuring the collection’s romantic imagery and co-branded details. - NEWBALANCE.CO.UK.