New Balance / Rich Paul BB550

No matter what field you’re in, there’s always a preexisting idea of what success looks like. When someone or something comes along that doesn’t fit the mold and carves a unique path, we call that disruption. It describes the 550’s rise from an obscure basketball silhouette that hadn’t been produced since 1989 to an international style icon. Similarly, it depicts how a personal, athlete-led approach to representation set Rich Paul on a path to becoming a CEO and revolutionary agent. Created for people just like Rich who overcame the impossible to chase their dreams, the Rich Paul 550 offers a unique take on the 1989 classic. In place of the traditional white leather with colorful accent design, the upper is dominated by beige tones, with subtle applications of sky and navy at the collar, tongue, and outsole providing a refined sense of contrast. A subtle execution of a silhouette known for its bold, late-‘80s style, this collection is for anyone striving to chart their own course. - NEWBALANCE.CO.UK.