New Balance / JJJJOUND 740

Recently returning from the archives, the new iteration of this fan favorite combines familiar elements of 2000s designs with angular overlays in a streamlined silhouette with a unique visual identity. For their take on the 740, JJJJound revisits the familiar earthy colorways that have become central to their New Balance collaborations over the years. With a palette grounded in warm tonal beiges and taupe, the Montreal design studio combines a soft neutral foundation with dark navy and deep red contrasting accents for a look inspired by classic New Balance suede trainers. - NEWBALANCE.CO.UK.